Release
Beontag expands RFID portfolio with microwave and waterproof resistant tag
Release
Alejandro Quiroz Centeno is equipped with more than 30 years of international experience and prepared to accelerate global growth with special emphasis in the US market
MILAN, ITALY, JANUARY 6th 2025 - Beontag, global business enabler and one of the world’s largest manufacturers of self-adhesives and smart tags such as RFID, NFC, and Bluetooth technology, is proud to announce the appointment of Alejandro Quiroz Centeno as its new Chief Executive Officer. Mr. Quiroz Centeno, a dynamic executive with more than three decades of experience in The Americas, EMEA and Asia, will replace outgoing CEO Ricardo Lobo, who is leaving the company after nine years.
During his tenure, Mr. Lobo played a pivotal role in Beontag’s transformation from a regional graphic labels company to a true global leader of digital tags, IoT solutions and pressure-sensitive adhesives. The board deeply appreciates his dedication and the positive impact he has made in the business.
Quiroz Centeno joins Beontag as a seasoned international business executive covering a range of industrial sectors. He will oversee Beontag’s global footprint across 40 markets, with a particular focus on the company’s ongoing investment and expansion into North America.
Prior to Beontag, he served most recently as CEO of Latin America for Prysmian, an Italy-based world leader in the energy and telecommunications industry. In this role, his team enabled a sustainable energy transition for decarbonization and helped develop digital infrastructure solutions. He also currently serves as a Board Member of IDEX Corporation, a Chicago-based premier industrial company and part of S&P 500.
Throughout his career, Mr. Quiroz Centeno has served in the leadership teams for multiple high-profile firms including Aptiv PLC, Whirlpool Corporation, Tenneco Inc. and Continental AG.
Alejandro Quiroz Centeno holds an MBA from the University of Michigan and a degree in Mechanical Engineering from Mexico’s Universidad de las Américas-Puebla. He also holds executive education degrees in strategy and business, from INSEAD in Singapore and Hult Ashridge Business School in the UK. He is a member of the National Association of Corporate Directors (NACD) and the Latino Corporate Directors Association (LCDA).
Commenting on his appointment, Alejandro Quiroz Centeno said: “I am enthusiastic about the prospects of this role with a company as influential and innovative as Beontag. With the enormous potential of IoT technology continuing to emerge in so many industries worldwide, as well as some remarkable innovations and applications in graphics and label materials, I am very eager to drive this prosperous business towards its ambitious goals. I am committed to build on the foundations of this enterprise for the years to come.”
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PR inquiries: beontag@cw8-communications.com
ABOUT BEONTAG
Beontag is a global business enabler that serves as one of the world’s leading providers of IoT solutions and pressure-sensitive adhesives. With operations in more than 20 countries and a footprint in over 40 markets, the multinational company offers end-to-end product capabilities for a range of industries and businesses, driving seamless communication between companies, products, and people.
Beontag’s business is underpinned by modern manufacturing facilities, strategic investments, R&D, and a range of highly qualified teams. Furthermore, the multinational is fully committed to enabling positive impacts across the entire value chain. As a member of the UN Global Compact since 2021, Beontag offers its customers a series of increasingly sustainable products while also working towards a diverse and equitable work environment. To learn more, visit: www.beontag.com.
